Do you like jam? Read on...?

Question

Hi,

If somebody made the best ever plum jam you have ever tasted, kept it free from preservatives, used mostly organic ingredients and not add any gelling agents (plums cooked long enough release gelling agent anyway), would you be willing to pay for it, say £2.50 a jar? Meaning 300 ml jar.

Or would you rather go for cheap and cheerful asda value stuff?

Asking as my friend is considering going into food industry with her delicious jam.

Answer 1

Bearing in mind that plums are one of the most common of fruit, I wouldn't care HOW organic they were, a jar of plum jam shouldn't cost more than 50p

Answer 2

Yes, there is a market for specialty items like this plum jam. Many people will not buy it due to the price, some may not buy it because they don't like plum, but there will be enough people that will buy it because they love it and decide that it is worth the extra price.



Of course, I just make my own jam by the same method. It is amazing without any of the fillers. Once you start making (or eating) the good stuff you consider it a waste of money to buy the grocery store jams at any price.

Answer 3

id give it a shot yep!



however the price tag may turn some people away, if you consider hardy's jam is only £1.45 ish a bottle £2.50 is extremely high for the amount in it, i'd sell it for about £1.50 and then people would more than likely be interested

Answer 4

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Answer 5

yes and I already do.. the store I go to has a little deli that sells a french brand no sugar, no gelling agents, no added preservatives all fruit jam.. its soooooooooo tasty and fresh.. I pay more, but I know it tastes good..

Answer 6

If you put it in a pretty jar, pushed it as a great gift. Why not.