It's not like smelling something that smells like flowers or vanilla or freshly baked cookies.... it's different. The smell is addictive to me and I can't stop smelling the meat when I make meatloaf or tacos or anything with ground beef... when its ground it has the best smell. It's like it messes with my head or something. Could this be some instinctive reaction to raw meat... you know... carnal animal response?? I know it's weird.....